After studying for a doctorate in political science, studying mime and joining the Italian Communist Party, Miuccia Prada inherited her family's leather goods business, began designing handbags, and in 1988 launched the first women's ready-to-wear collection. Since then, Prada's unconventional, intellectual and elegant brand has transformed from a family business into one of the leading luxury brands in the fashion industry. Named after Miuccia's childhood nickname, Miu Miu was born in 1993 and is a playful sister brand of the main line. Miu Miu's designs are lively, dignified, emotional, and rebellious, exploring the often contradictory aspects of modern femininity. Iconic styles include crystal-embellished footwear, knit sweaters and gemstone collars, and leather handbags such as Matelasse, Ultimate and Madras follow the Prada family's leather heritage.
Miu Miu often uses a two-way approach: indoors and outdoors, urban and rural areas, masculine and feminine, elegance and grassroots, past and future, ugly and beautiful, expensive and rough. Its pattern gives the feeling of cracking, tip and opposition. Shoes are more important, always revealing meticulous changes. The boundaries between high and low are always blurred. Deliberate imperfections show the style of Bourgeois clothing. Deliberately flawed beauty successfully shifted its view. Its secret is the combination of intelligence and avant-garde.
Miu Miu itself is another independent space. She is not just a brand image, but a new metaphor. The groundbreaking campaign by Corinne Day and Ellen Von Unwerth was shot in neo-modernism, using models such as Drew Barrymore, Kim Basinger and Mia Wasikowska.
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