FENDI is a famous Italian luxury brand. It was first known as a leather family. FENDI is best known for its It Bag, a FENDIBaguette handbag, which looks like a French baguette, designed by the Fidelity family's SilviaVenturiniFENDI.
In 1925, the Fendi brand was officially founded in Rome, specializing in the production of high quality fur products. The Fendi fashion show was held for the first time in 1955. Since then, the company has grown and expanded, and its business scope has expanded to include knitwear, swimwear, lower-priced ready-to-wear and other categories, and even developed jewelry and men's fragrances. Since its inception, the Fendi brand has earned a reputation in the world of high fashion with its luxurious fur and classic handbags. After the death of Eduardo Fendi, one of the founders, the company was run by her five daughters.
In 1962, Fendi hired the famous German designer Karl Lagerfeld as its brand designer. Lagerfeld's dramatic design concept made Fendi brand clothing attract the attention and praise of the global fashion industry. The mixed series of double F letters marked by Field and Fendi is another double letter of the fashion industry after the double C letter of French Chanel and the double G letter of Italian Gucci.
In the early 1990s, Fendi furs were launched with a coat on both sides of the entire fur surface for the mesh fabric to protest against the anti-fur clothing movement. In the autumn/winter 93/94 season, the Fendi brand re-launched a medium-length fur coat that can be folded into a zippered pouch.
FENDI's watches, leather, and leather goods have become popular choices for women in the city since 2000, and they often appear in FENDI clothing. The double F logo on the details of the accessories is more eye-catching, multi-variable material, and can be versatile design that can be hung between the wrist and elbow. It also meets everyone's different preferences and clothing. perfect match.
In December 2018, the World Brand Lab released the "Top 20 of the 2018 World Brands" list, and Fendi ranked 415.
Fendi focuses on the luxury market, with the main products: fur, women's shoes, accessories, watches, perfumes and more.
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