After studying for a doctorate in political science, studying mime and joining the Italian Communist Party, Miuccia Prada inherited her family's leather goods business, began designing handbags, and in 1988 launched the first women's ready-to-wear collection. Since then, Prada's unconventional, intellectual and elegant brand has transformed from a family business into one of the leading luxury brands in the fashion industry. Named after Miuccia's childhood nickname, Miu Miu was born in 1993 and is a playful sister brand of the main line. Miu Miu's designs are lively, dignified, emotional, and rebellious, exploring the often contradictory aspects of modern femininity. Iconic styles include crystal-embellished footwear, knit sweaters and gemstone collars, and leather handbags such as Matelasse, Ultimate and Madras follow the Prada family's leather heritage.
Miu Miu often uses a two-way approach: indoors and outdoors, urban and rural areas, masculine and feminine, elegance and grassroots, past and future, ugly and beautiful, expensive and rough. Its pattern gives the feeling of cracking, tip and opposition. Shoes are more important, always revealing meticulous changes. The boundaries between high and low are always blurred. Deliberate imperfections show the style of Bourgeois clothing. Deliberately flawed beauty successfully shifted its view. Its secret is the combination of intelligence and avant-garde.
Miu Miu itself is another independent space. She is not just a brand image, but a new metaphor. The groundbreaking campaign by Corinne Day and Ellen Von Unwerth was shot in neo-modernism, using models such as Drew Barrymore, Kim Basinger and Mia Wasikowska.
Thursday, November 7, 2019
Monday, November 4, 2019
2019 top 50 luxury brand - Clé de Peau Beauté
brand introduction
Clé de Peau Beauté is the key to the beauty of the skin. It is the top brand of the Shiseido Group in Japan and was born in 1982. So far, CPB has been distributed in 23 countries and regions around the world, and has won praise and support from all customers in these countries. In November 2001, Clé de Peau Beauté first landed in Shanghai and entered the Chinese market. He came to Beijing in December 2002, moved to Dalian in 2005, and opened a counter in Shenyang in 2008. At present, 15 counters have been opened in mainland China.
Brand Culture
Accurately maintaining the active balance of the ldquo enzyme rdquo, achieving true health and beauty is CPB's product development philosophy. CPB research believes that ldquo enzyme (enzyme) rdquo is the source of skin beauty. The ldquo enzyme controls the metabolic activity of skin cells. The activity balance of ldquo enzyme rdquo is affected, destroying the health of skin cells, and our skin will have various problems. CPB cracks this beautiful password and deeply studies the skin's nine ldquo enzymes. By controlling or promoting or hindering the enzymes, it accurately maintains the balance of enzymes and truly controls the roots of skin health.
At the same time, CPB has always advocated the beauty of the psychological philosophy of the heart. It is expected that every woman who pursues beauty can fully enjoy the natural process from beauty to beauty through intimate contact with CPB. It combines the cherished and courteous service concept, fully absorbs the tea ceremony ldquo and respects the silence, the essence of the first phase of a rdquo, will treat each encounter as the only one, even if the unknown may come again, but it can not reproduce this situation. Let every service become a precious experience for the lifetime of the guest.
--2019 top 50 luxury brand
Clé de Peau Beauté is the key to the beauty of the skin. It is the top brand of the Shiseido Group in Japan and was born in 1982. So far, CPB has been distributed in 23 countries and regions around the world, and has won praise and support from all customers in these countries. In November 2001, Clé de Peau Beauté first landed in Shanghai and entered the Chinese market. He came to Beijing in December 2002, moved to Dalian in 2005, and opened a counter in Shenyang in 2008. At present, 15 counters have been opened in mainland China.
Brand Culture
Accurately maintaining the active balance of the ldquo enzyme rdquo, achieving true health and beauty is CPB's product development philosophy. CPB research believes that ldquo enzyme (enzyme) rdquo is the source of skin beauty. The ldquo enzyme controls the metabolic activity of skin cells. The activity balance of ldquo enzyme rdquo is affected, destroying the health of skin cells, and our skin will have various problems. CPB cracks this beautiful password and deeply studies the skin's nine ldquo enzymes. By controlling or promoting or hindering the enzymes, it accurately maintains the balance of enzymes and truly controls the roots of skin health.
At the same time, CPB has always advocated the beauty of the psychological philosophy of the heart. It is expected that every woman who pursues beauty can fully enjoy the natural process from beauty to beauty through intimate contact with CPB. It combines the cherished and courteous service concept, fully absorbs the tea ceremony ldquo and respects the silence, the essence of the first phase of a rdquo, will treat each encounter as the only one, even if the unknown may come again, but it can not reproduce this situation. Let every service become a precious experience for the lifetime of the guest.
--2019 top 50 luxury brand
Saturday, November 2, 2019
2019 top 50 luxury brand - TomFord
Tom Fordは、2005年4月にファッションデザイナーのTom Fordによって作成された同名のブランドでした。TomFordは、グッチの衣料品ブランドを逆転させることで国際的な評判を得て、1994年から2004年までグッチを務めました。そして、yslのクリエイティブディレクター。
2004年にグッチを退職し、2005年4月にTom Fordブランドの創設を発表しました。彼の在任中に、グッチの舵取り、ドメニコ・デソールは彼とのビジネスを始めました。彼らはMarcolin Groupと協力して光学フレームとサングラスを製造および販売し、EsteeLaunderと協力して香りと化粧品のコレクションを作成しています。
トムフォードのメイクアップは、シャネルや他の第一級ブランドに匹敵します。近年、中国ではますます多くの人々がこのブランドの使用を提唱しています。これは世界の高級百貨店の1つであり、海外のトップデパートで見つける必要があります。TomFordは、明るい肌と完璧な肌が美の本質であると考えています。それからそれは心温まる色です。非の打ちどころのない肌のトーンと光沢は、最初に洗練された外観に最適なキャンバスを提供するため、色を楽しむことができます。控えめなエレガンスであろうと大胆な性格であろうと、メイクは女性が自分の魅力を際立たせるのに役立ち、彼女を内側から輝かせます。
トムフォードのデザイナーはアメリカ人で、トムフォードのブランドもアメリカ人です。トム・フォードは、一般的なセルフデザイナーとは異なり、デザイナーは人と向き合い、各人のニーズに応える方法を知っていなければならないと考えています。過去の経験から、商業財団の支援がなければ、創造性は役に立たないだろうということがわかります。彼の最終的な目標は、女性が女性のために夢見る美しいものを作成し、女性のために美しく感動的なイメージを作成することです。彼は、女性に人気のある要素を構築することを勧めていませんが、逆に、最も高く評価されているのは、独自の趣味を持つ女性の種類です。あなたの周りの本物、映画、本、絵はすべてインスピレーションです。
2004年にグッチを退職し、2005年4月にTom Fordブランドの創設を発表しました。彼の在任中に、グッチの舵取り、ドメニコ・デソールは彼とのビジネスを始めました。彼らはMarcolin Groupと協力して光学フレームとサングラスを製造および販売し、EsteeLaunderと協力して香りと化粧品のコレクションを作成しています。
トムフォードのメイクアップは、シャネルや他の第一級ブランドに匹敵します。近年、中国ではますます多くの人々がこのブランドの使用を提唱しています。これは世界の高級百貨店の1つであり、海外のトップデパートで見つける必要があります。TomFordは、明るい肌と完璧な肌が美の本質であると考えています。それからそれは心温まる色です。非の打ちどころのない肌のトーンと光沢は、最初に洗練された外観に最適なキャンバスを提供するため、色を楽しむことができます。控えめなエレガンスであろうと大胆な性格であろうと、メイクは女性が自分の魅力を際立たせるのに役立ち、彼女を内側から輝かせます。
トムフォードのデザイナーはアメリカ人で、トムフォードのブランドもアメリカ人です。トム・フォードは、一般的なセルフデザイナーとは異なり、デザイナーは人と向き合い、各人のニーズに応える方法を知っていなければならないと考えています。過去の経験から、商業財団の支援がなければ、創造性は役に立たないだろうということがわかります。彼の最終的な目標は、女性が女性のために夢見る美しいものを作成し、女性のために美しく感動的なイメージを作成することです。彼は、女性に人気のある要素を構築することを勧めていませんが、逆に、最も高く評価されているのは、独自の趣味を持つ女性の種類です。あなたの周りの本物、映画、本、絵はすべてインスピレーションです。
Friday, November 1, 2019
2019 top 50 luxury brand - Fendi
FENDI is a famous Italian luxury brand. It was first known as a leather family. FENDI is best known for its It Bag, a FENDIBaguette handbag, which looks like a French baguette, designed by the Fidelity family's SilviaVenturiniFENDI.
In 1925, the Fendi brand was officially founded in Rome, specializing in the production of high quality fur products. The Fendi fashion show was held for the first time in 1955. Since then, the company has grown and expanded, and its business scope has expanded to include knitwear, swimwear, lower-priced ready-to-wear and other categories, and even developed jewelry and men's fragrances. Since its inception, the Fendi brand has earned a reputation in the world of high fashion with its luxurious fur and classic handbags. After the death of Eduardo Fendi, one of the founders, the company was run by her five daughters.
In 1962, Fendi hired the famous German designer Karl Lagerfeld as its brand designer. Lagerfeld's dramatic design concept made Fendi brand clothing attract the attention and praise of the global fashion industry. The mixed series of double F letters marked by Field and Fendi is another double letter of the fashion industry after the double C letter of French Chanel and the double G letter of Italian Gucci.
In the early 1990s, Fendi furs were launched with a coat on both sides of the entire fur surface for the mesh fabric to protest against the anti-fur clothing movement. In the autumn/winter 93/94 season, the Fendi brand re-launched a medium-length fur coat that can be folded into a zippered pouch.
FENDI's watches, leather, and leather goods have become popular choices for women in the city since 2000, and they often appear in FENDI clothing. The double F logo on the details of the accessories is more eye-catching, multi-variable material, and can be versatile design that can be hung between the wrist and elbow. It also meets everyone's different preferences and clothing. perfect match.
In December 2018, the World Brand Lab released the "Top 20 of the 2018 World Brands" list, and Fendi ranked 415.
Fendi focuses on the luxury market, with the main products: fur, women's shoes, accessories, watches, perfumes and more.
In 1925, the Fendi brand was officially founded in Rome, specializing in the production of high quality fur products. The Fendi fashion show was held for the first time in 1955. Since then, the company has grown and expanded, and its business scope has expanded to include knitwear, swimwear, lower-priced ready-to-wear and other categories, and even developed jewelry and men's fragrances. Since its inception, the Fendi brand has earned a reputation in the world of high fashion with its luxurious fur and classic handbags. After the death of Eduardo Fendi, one of the founders, the company was run by her five daughters.
In 1962, Fendi hired the famous German designer Karl Lagerfeld as its brand designer. Lagerfeld's dramatic design concept made Fendi brand clothing attract the attention and praise of the global fashion industry. The mixed series of double F letters marked by Field and Fendi is another double letter of the fashion industry after the double C letter of French Chanel and the double G letter of Italian Gucci.
In the early 1990s, Fendi furs were launched with a coat on both sides of the entire fur surface for the mesh fabric to protest against the anti-fur clothing movement. In the autumn/winter 93/94 season, the Fendi brand re-launched a medium-length fur coat that can be folded into a zippered pouch.
FENDI's watches, leather, and leather goods have become popular choices for women in the city since 2000, and they often appear in FENDI clothing. The double F logo on the details of the accessories is more eye-catching, multi-variable material, and can be versatile design that can be hung between the wrist and elbow. It also meets everyone's different preferences and clothing. perfect match.
In December 2018, the World Brand Lab released the "Top 20 of the 2018 World Brands" list, and Fendi ranked 415.
Fendi focuses on the luxury market, with the main products: fur, women's shoes, accessories, watches, perfumes and more.
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